Message From Our President

Holiday Decorations at Pioneer ParkI wish you all a wonderful holiday season and we all look forward to a happy and prosperous New Year.

The Foundation has celebrated a successful year in the preservation, protection and promotion of our amazing waterfront parks. Our annual Champagne Shuffle event was a great success; we raised matching grant funds for the crafting of land use and zoning changes to clarify conflicting regulations; our website has been completely restructured and we are now visible on all social media platforms; and we have made several community presentations on the future of our waterfront park system.

The new year promises to include the completion of many new and ongoing projects of the Foundation. Through the generosity of donors, special projects will be initiated: design and installation of a prototypical swing, floral plantings at high focal areas of the park system, relocation/removal of unnecessary utilities, review and refurbishment of benches and trash receptacles, review of signage within the parks, enhancement of accent and pedestrian lighting, and development of a community speakers team.

All of these projects cannot be accomplished without the help of the community—both financially and physically. To accomplish the physical needs of these tasks, the Board has initiated an invitation to our community members who are passionate about our waterfront parks to join one or more of our service committees. A brief description of these committees is published within the current Park Views, with a more thorough descriptions on the Volunteer page of the website. The Waterfront Parks Foundation is a 501(c)(3) non-profit organization, and as such, cannot have “members” other than Board members. While our Board members work hard to accomplish the Foundation’s Mission, we have many more projects than we can accomplish alone. I ask you to review the list of the Foundation Committees and select one or more that you would like to help with. The Foundation is grateful and considerate of each volunteer’s time and will limit participation only to what is necessary to achieve the committee’s objectives.

2020 promises to be an exciting and fruitful year for the Waterfront Parks Foundation and we look forward to the participation of our community to help us Protect, Preserve and Promote our treasured Waterfront Parks.

Thank you and Happy Holidays,

Phil Graham, Jr.
Waterfront Parks Foundation


Meet Our Board Members - New WPF Vice President Logan DeVicente

Logan DeVicenteOne of the newer members of the WPF wasted no time in committing his time and talent in a big way! Logan DeVicente, who joined the WPF Board in 2018, now serves on the WPF Executive Committee as Vice President. He joins Founder and President Phil Graham, Jr., Secretary Charles Osterholt and Treasurer Tami Simms. 

Logan’s history in St. Petersburg—and his commitment to our waterfront parks--runs deep.  “I am a fifth-generation native who has always been interested in family history. The more I learned, the more I appreciated the families who were dedicated in making St. Petersburg such a unique and charming city.” Logan’s great-great-grandfather, William Lincoln Straub, led the effort to preserve and protect our public waterfront system. (See the website for the Winter 2018 edition of this newsletter to read WPF member Will Michael’s story on William L. Straub.)  

Although Logan’s mother’s family were early settlers, his distinct last name comes straight from Spain. “When my mom was young, she went to Spain and taught English to native Spanish speakers. My father was one of her students, and their love story began there.” When she returned home, Logan’s father accompanied her, and they started their life together in St. Petersburg. 

Logan’s wife, Natalie, grew up in Gulfport and they both graduated from St. Petersburg High School. They are the proud parents of Harper, 7, Lily, 5 and Landon, 18 months. A Certified Financial Planner who specializes in financial planning for families, Logan has worked in the industry for 15 years. He attended University of Florida where he earned his bachelor’s and master’s degrees. In addition to his service to WPF, Logan serves on the Boards of Great Explorations Children’s Museum, Pioneer Park and the First Flight Foundation. Prior to joining WPF, he spent seven years on the Board of Preserve the ’Burg.  

On joining WPF, Logan comments, “I believe that our waterfront park system is the gem of the city. It is something that so many people cherish and it’s a big part of what attracts them to our lovely city. I feel that these parks need to be protected and cared for so that they can be enjoyed by as many people as possible. I want to help WPF be a voice for the protection and beautification of our waterfront parks.”

Join us in welcoming Logan to our team.

Marketing Committee Sets the Pace 

Waterfront Parks Website ScreenshotAs the Waterfront Parks Foundation gears up for a productive 2020, our efforts have been enhanced by the earnest labors of the WPF Marketing Committee. 

As you can see, our recently revamped website at continues to evolve in the best way, with new videos and additional images featuring the unique aspects of each of the waterfront parks. Be sure to check back regularly for new views of the parks. 

Our revamped Facebook page debuted in September with an initial promotion for our Preserve the ’Burg’s October “Movies in the Park” sponsorship. This sponsorship resulted in some unexpected exposure thanks to a special substitution on October 10th, when the event featured the Tampa Bay Rays vs. Houston Astros in the post-season playoff Game 5. The event’s enthusiastic turnout that evening provided terrific publicity for our WPF sponsorship efforts. 

Our Marketing Committee members are now busy supporting the Champagne Shuffle Committee to enhance the marketing, promotional and communications efforts for WPF's signature event, the 3rd Annual Champagne Shuffle, which is scheduled for Sunday, April 5, 2020. It promises to be another fun-filled event with friends and families from all over St. Pete! 

WPF Committee Members Wanted

WPF Committee VolunteersLet’s make 2020 the WPF Year for Action! With your help, we can really make a difference by supporting the WPF’ efforts to preserve, protect and promote our waterfront parks. 

Volunteers are sought for each of the committees described herein. Please study these brief overviews and find a committee or two where you feel you can make a difference, then follow the link to the Committees page on our website which provides a more thorough description of each committee. Then—and this is essential—SIGN UP to join the committee of your choice! The more hands, the lighter the load, so invite your friends to sign up too. Together, we can work with the City to make our waterfront parklands the best they can be! 

1-A LAND USE & ZONING / MODIFICATIONS COMMITTEE—This committee needs members with some knowledge of municipal codes and zoning, as members will coordinate and review land use revisions to the Downtown Waterfront Parks prepared by our attorneys, Carlton Fields. 

1-B LAND USE & ZONING / ELECTRICAL, WATER AND OTHER UTILITY STRUCTURES—If you are familiar with power distribution, we need you! This committee needs at least four volunteers who will meet with the head of the City Parks and Water Departments and Duke Energy representatives to review the viability, location and size of their related facilities, many of which are now unnecessary or abandoned and clutter the park views with unnecessary structures, pipes, etc. Other utilities that need review include phone, gas, fiber optics and cable. 

2-A SPECIAL PROJECTS / BENCHES & RECEPTACLES—Our park benches are in constant need of refurbishing! The WPF is working on a long-term solution to this ongoing and expensive problem. Committee members will work with the City Parks Department to research sustainable materials and methods for refurbishment of the 350+ benches in need of improvement or provide information for a design to use as a new standard park bench. Another task includes reviewing/adding to placement of benches and waste receptacles. Two to three members are welcome. 

2-B SPECIAL PROJECTS / SIGNAGE—This committee would work with the City Parks Department in the design and selection of regulatory, informational and identification signage standards for the parks. The committee would create a list of the signs required; coordinate conceptual design and location with the contractor doing the Pier signage; select appropriate family of signage from the concepts; request pricing; and work with the City Staff for approvals and implementation. Three to four members needed. 

2-C SPECIAL PROJECTS / FLORAL PLANTINGS—Gardeners welcome! A generous donor has offered to fund floral enhancements for selected areas of the park system. Committee members would assist in the selection of plant materials for these high-visibility areas which would be planted three times a year. Two to four volunteers are welcome.

2-D SPECIAL PROJECTS / SWING—We have developed a prototype swing to be erected in some areas of the waterfront parks. This committee work is already in progress, but one or two additional volunteers would be welcome to help provide input and coordination with the City.

2-E SPECIAL PROJECTS / LIGHTING—This committee will assist in the expansion of the City’s recent replacement of the Tivoli lights in the trees in Straub Park with up lights within the tree canopies. Our goal (with the financial support of a procured donor) is to expand the lighting to other areas of the waterfront park system in need of additional illumination, including lighting of the primary park signage. This committee would also look at the current light type, coverage and location of light poles within the parks. This committee needs four to five members.

2-F SPECIAL PROJECTS / MAINTENANCE—These members would act as “watch dogs” and would work with the City Parks Department, bringing attention to areas or elements of disrepair, degradation or other maintenance needs within our waterfront parks. Members might also assist with light physical maintenance of the parks to keep them looking their best.

3-A SPECIAL EVENTS / CHAMPAGNE SHUFFLE—This committee already is at work coordinating our annual fundraising event, which takes place at the St. Petersburg Shuffleboard Club. Additional volunteers are welcome to assist with this event. 

3-B SPECIAL EVENTS/CIVIC PARTICIPATION—Committee members would act as volunteers at various community festivals and events such as the Green Thumb Festival, Wine & Food Festival, Earth Day, etc. Activities might include staffing tables, collecting names/emails of interested visitors, passing out literature, etc. Two to five members are welcome.

4-A MARKETING & COMMUNITY OUTREACH / ADVOCACY—Members of this committee will assist in the preservation, maintenance and appropriate enhancements of the waterfront park system. This would be accomplished by supporting the Foundation’s advocacy of the parks, promoting our Mission throughout the community, and building a lasting working relationship with the City Administration, City Staff and City Council members. Two to four members are welcome.

4-B MARKETING & COMMUNITY OUTREACH / SPEAKERS TEAM—Public speakers, here’s your opportunity: we need committee members willing to make presentations to residential, business, community and other interested groups on the Mission of the Waterfront Parks Foundation to develop an understanding of our purpose, encourage volunteers, provide opportunities for fundraising and build support for the preservation of our waterfront park system throughout the community (presentation training and materials will be provided). Two to four members are welcome.

Please consider what committee(s) which you would like to participate and complete the form below. We also encourage you to share this information with your family, friends and associates and invite them to participate with you. 

See more detailed descriptions and a volunteer registration form at


Save The Date

Champagne ShuffleGet your group together and mark your calendars for our WPF annual fundraiser, Champagne Shuffle, which takes place on Sunday, April 5, 3:00–6:00 pm at the historic St. Petersburg Shuffleboard Club. The event gets bigger and better every year! In addition to the complimentary glass of bubbly, appetizers and our round robin shuffleboard competition, this year’s event will include a raffle table with plenty of great prizes. It’s a fun afternoon for all ages and a great way to support our downtown waterfront parks. 

Tickets are $20 if you reserve early; $25 day of event and will be available online after the first of the year. Check our Event Page on Facebook for more details. 


Champagne Shuffle

Our annual event, the “Champagne Shuffle” at the Historic St. Petersburg Shuffleboard Club was a tremendous success with 179 in attendance and over 200 tickets sold. Everyone seemed to have a wonderful time just “shuffling“ or competing for prizes. Good food and drink; friends met and friends made. We are grateful to all who supported this event and especially to our major sponsors: Republic Bank, JMC Communities, Hampton Inn, and the Vinoy Renaissance Resort. This will become an annual event for us and we hope you will shuffle on down with us next year. See more highlights and pictures at


New Website

Our website, , has just been completely reworked by Communicasting, Inc., with a panoramic videos and interesting photos of our amazing downtown waterfront park system. The website also includes information on our organization, its purpose and activities and showcases each of the downtown waterfront parks, including the location of each and its unique characteristics, as well as information on upcoming activities and news items. We invite you to take a look at our site and hope you enjoy what you see. 


Matching Grant

I wanted to share with you some terrific news regarding our funding initiative for crafting and implementing land use and zoning changes to protect and preserve our waterfront parks. We have received a generous matching grant from an anonymous donor. These funds will be used to assist us in our effort to provide to the City language that would clean up the land use and zoning codes regarding our Downtown Waterfront Parks. Recently, the law firm of Carlton Fields extended very generous pro bono offer to provide legal representation for this initiative. Of course, there will still be additional legal filing fees, public awareness / marketing communications and other related expenses. Our matching fund donor was thrilled to learn that his donation—and yours—will now further enhance our ability to succeed in our land use and zoning initiatives as well as our overall ability to meet our Mission to Preserve, Protect and Promote our Waterfront Parks. We will be working with Carlton Fields and the City’s Legal and Planning Departments to better clarify the land use categories and zoning regulations regarding what can be developed within the Downtown Waterfront Parks. There are currently four different Land Use categories in the Comprehensive Plan as they relate to the Downtown Waterfront Parks. It also appears there are four different zoning categories, some of which allow for inappropriate development within our Downtown Waterfront Parks. We will be working to provide better protections for the preservation of our amazing Waterfront Parks through this process. 


Pier Report

The New St Pete Pier™ and Pier Approach vertical construction is well underway and will be progressing at a rapid pace until its completion in the Spring of 2020. Continued construction updates and images can be found at


Park Use

Our city is becoming increasingly dense each day as buildings rise and more people discover our wonderful city. All this popularity has added pressures on our waterfront parkland. Our Downtown Waterfront Parks have become a place to “exhale” for all of our citizens, away from the bustle of city life. More and more people are discovering the pastoral views of Tampa Bay, shaded walks and venues for a plethora of events for all ages. Our park’s founders could only imagine how popular and important their contribution to our community would become. With your help, we can preserve the precious open views to the Bay and provide appropriate amenities throughout our parks for all our citizens to enjoy.



Meet Our Board Members - Joan Jaicks

Joan JaicksFor Waterfront Parks Foundation Board Member Joan Jaicks, volunteering for a cause in which she believes is as natural as breathing. Joan was attending a St. Petersburg Women’s Chamber of Commerce meeting back in the 1990s when she heard WPF founder Phil Graham speak on the need for support and beautification of the parks, and she instantly appreciated the importance of preserving the parks. She did whatever she could for the city to help with beautification. Then in 2013, she saw an article in the Tampa Bay Times in which Phil announced the creation of the Downtown Waterfront Parks Foundation. Joan gave her old friend, Phil, a call and offered her support. She has served on the board since its inception. 

Joan moved to St. Petersburg as a child and other than her time at Florida State University, she has lived here ever since. Throughout her life, she’s never lived more than a few blocks from Tampa Bay. After college, Joan met her late husband, Don, while working in retail at the former Maas Brothers Department Store. She took time off work to raise their two children, and then returned to work for the Pinellas County Tax Collector where she spent the bulk of her career. She then took a part-time position as Information Specialist for the St. Petersburg Area Chamber of Commerce where she spent 20 years on “the front lines,” dealing with the public at the Chamber’s main office and at the St. Petersburg Pier. She officially retired from “paid work” in 2010. 

But she certainly didn’t stop working to improve her beloved city. In addition to her involvement with WPF, Joan has contributed countless volunteer hours as an active member of many local service organizations, including the St. Petersburg Woman’s Club, the Women’s Chamber of Commerce, and the Florida Orchestra Guild. She has also volunteered for many years at St. Anthony’s Hospital and she assists annually at the City of St. Petersburg Green Thumb Festival. “If I can do something to help people or keep this city as beautiful as it is, why not?” says Joan. Of her work for the Waterfront Parks Foundation, Joan says, “I think we have the most beautiful waterfront in the country, and I think more people should take advantage of it.” 

Her commitment to service has not gone unnoticed. In the mid-2000s, Joan was appointed to the City Beautiful Commission, a group that works for the City of St. Petersburg to enhance and safeguard the beauty of our natural resources and city landscape. She served on the Commission for six years. In 2007, she was inducted into the St. Petersburg Senior Hall of Fame and she also was awarded the Keys to the City. in 2010, Joan was chosen as the 2010 Queen of Hearts.  In 2015, Joan was given the Elva Rouse City Beautification Award. In 2017, the St. Anthony’s Hospital Foundation presented Joan with the Helen D. Roberts Philanthropy Award.  

When describing the past year’s work with the Women’s Chamber of Commerce, Joan remarks, “I’m so proud that the Women’s Chamber chose the Waterfront Parks Foundation was one of the recipients of our annual fundraiser, which then helped contribute to the recent WPF Matching Funds Campaign.”  

Certainly, this board is proud to have Joan Jaicks serve as a board member of the Waterfront Parks Foundation.  

See you in the park!

Phil Graham, Jr., President

Waterfront Parks Foundation


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